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Fight Against Asian-American Racism in the Media

Students at the University of Maryland are launching a national petition campaign against the frequent usage of Asian Pacific American ethnic stereotypes that were prominent in this yr Super Bowl commercial message*. Amongst the offensive commercials were advertisements sporting pandas with stereotypical Asian accents, an Asian salesman with a stereotypical Indian accent and his seven children, and a commercial featuring a group of immigrants trying to talk to American women.

These advertisements depict Asian Pacific Americans and other minority and immigrant communities as noncitizens who are incompetent and incapable of functioning in society, damaging the mental image of minorities as a whole. Student leaders at the University of Maryland discussed this important issue at the Media-Portrayal of Asian Pacific Americans Dialogue (M.A.D.) Series on February 28, 2008. They will join their efforts with various professional organizations to fight against this matter and demand a public apology and appropriate disciplinal actions from the responsible organizations.

Our voice will not be heard unless we stand together in this fight. We hope you are able to join us in this campaign by first raising awareness of this issue and by demanding broadcasters to reconsider airing such commercial message* in the future.

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